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RAINMAKER TIP OF THE WEEK
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For Week of June 7, 2026
Practice The Triple-Play of Business
By Dan Gooder Richard
Leave no stone unturned when spreading the news of your brand and your branded website. Promote your brand on all your online and offline marketing materials and from ad campaigns to your voice mail greeting.
When you're establishing a brand try this triple play technique. Select a brand name that works as website domain, as your telephone number, and on your license plate. The number of characters required for local phone numbers is seven, the same number that is available for license plates. For example, using the fictitious www.GreatHomes4U.com as your brand's domain, your license plates could read HOMES4U, and phone numbers could match with 466-3748. Nothing builds brand recognition like repetition.
This Tip of the Week is from the 3rd new rule of online marketing:
Old Rule: Your name is your brand.
New Rule: Your brand should never be your name.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
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