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RAINMAKER TIP OF THE WEEK
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For Week of March 29, 2026
Pay Per Performance Promotions
By Dan Gooder Richard
Pay Per Performance (PPP) is one of the fastest growing promotional techniques online today. PPP is a relatively new advertising model that gives you the advantage of paying only for results, not for exposures.
Both you and your PPP provider are able to track the click-throughs, which allows you to tie your e-mail strategy directly to results and pinpoint what works and what doesn't. PPP advertising also allows you to stretch your online promotion budget with guaranteed results. You have the flexibility to adjust your ad, offer, budget, or link text and location until you find a mix that is profitable for you.
Be sure to capture your PPP prospects in your automated e-mail follow-up program and turn a one-shot ad campaign into a permission-based Trophy E-mail Database you can use for years.
This Tip of the Week is from the 6th new rule of online marketing:
Old Rule: If you link out to other websites, prospects will never come back.
New Rule: If you're not networking on the Internet, you're not working.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
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