For Week of July 6, 2025
5 Easy Steps to Big Profits
By Dan Gooder Richard
Happy clients rank right up ther as one of your best marketing tools for repeat and referral business. The strategy of building relationships with past customers to increase future sales is powerful and profitable. It works for large international companies, and it can work for you. It's called Customer Relationship Marketing (CRM), and it works like this:
- Identify your most profitable customers.
- Ask them what they value.
- Regularly communicate with them, individually, and on their terms.
- Concentrate on building the relationship, not the transaction.
- Don't forget that CRM is about the customer, not about you.
CRM creates a "barrier to exit" that keeps customers from going to your competition because you have proven you know and deliver what they value.
This Tip of the Week is from the 11th new rule of online marketing:
Old Rule: Market share is paramount.
New Rule: Lifetime share of customer is even more valuable.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
