By Dan Gooder Richard

Your business, your Trophy Database, and your domain name(s) all have marketable value. Get a free online appraisal of how much your domain name is worth by clicking on www.SwiftAppraisal.com. These eight factors help determine the value of your domain name.

• Domains for businesses, products or services are most valuable when used as a brand, a redirect URL or a promotion campaign address. The larger the market, the higher the domain value.
• Developed websites increase domain value.
• Easy-to-remember domains that describe a business, product or service are far more valuable than personal names.
• The extension is important. .COM beats out all other contenders in the resale market.
• Keep it short but not so short that it's cryptic. Successful domains contain no more than four words. The fewer the better.
• Easily-spelled domain names are best. Abbreviations, hyphens and underscores take away value.
• Create proof of ownership by registering entities, products or slogans for a trademark or copyright.
• Take care not to infringe on others' trademarks or copyrights.