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RAINMAKER TIP OF THE WEEK
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For Week of May 26, 2013
There's an Easier Way to Earn the Big Bucks
By Dan Gooder Richard
Is your practice running faster than you can peddle? Are you logging non-productive hours just trying to keep up with administrative tasks? Almost every e-Rainmaker has done this, but they don't anymore. Top practitioners use their productive hours making money and leave routine tasks to a skilled staff.
Do you feel you should take the time to understand how computers and websites work? Wrong. Leave that to specialists. But, you ask, how costly will that be? Here's a simple formula that will help you determine if you should take on a particular task or hire someone else to do it.
- Calculate your hourly rate by dividing your gross commission income for last year by 2,000. (Forty hours per week times the typical 50 workweeks a year equals 2,000 hours.) For example, if you made $100,000 GCI last year, your hourly rate is: $100,000 ÷ 2,000 = $50/hour.
If you can delegate tasks to someone who earns a lower hourly rate, do it.
This Tip of the Week is from the 7th new rule of online marketing:
Old Rule: Optimizing your site for search engines is the key to traffic.
New Rule: Offline promotion, strategic links, and search marketing combined maximize traffic.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
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