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RAINMAKER TIP OF THE WEEK
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For Week of March 8, 2026
7 Ways to Drive Prospects to Your Website
By Dan Gooder Richard
Prospects won't come looking for you; you have to catch their attention first. Get the word out any way you can to make sure people know how to find your website. The more traffic you have on your site, the higher your ranking on search engines. All offline promotions must point to your website. Here are seven ideas to help you get started. Include your web address on:
- Electronic ads such as radio, TV or cable
- Bumper stickers
- Bus benches
- Removable door magnets on the driver and passenger doors of your car
- Your e-mail signature
- Sun visors and individual bottles of water you pass out at local sports events
- Ads on super market carts
None of the above will work for long, however, unless you have up-to-date and in-depth content on your website. Once you attract prospects to your site, give them plenty of reason to stay there.
This Tip of the Week is from the 5th new rule of online marketing:
Old Rule: Online advertising will surpass offline advertising.
New Rule: Integrated offline and online promotion wins every time.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
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