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RAINMAKER TIP OF THE WEEK
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For Week of October 19, 2025
Does Your Practice Have Curb Appeal? 10 Critical Documents You Need to Sell Your Business
By Dan Gooder Richard
Even if retirement is years down the road, begin now to prepare for the quick and profitable sale of your practice. You'll need these ten reports to create a winning Sales Prospectus (also called an Offering Memorandum).
- Company History: beginnings, milestones
- Description of Operations: systems administration, business philosophy
- Explanation of Competition: real estate professionals, builders, local economy
- Listing of Assets: equipment, software, intellectual property, real estate
- Marketing Practices: corporate identity, slogan, track record, promotions portfolio
- Customer (eTrophy) Database: software, quantities, segments, e-mail percentage
- Personnel: employees, VAs, job descriptions
- Owners: biographies, titles, responsibilities 9. Liabilities: debts, legal matters
- Financial Statements: five-year history and three-year projections
This Tip of the Week is from the 20th new rule of online marketing:
Old Rule: Retirement means declaring victory and turning out the lights.
New Rule: Retirement means selling your e-practice to the highest bidder.
From Dan Gooder Richard's book: REAL ESTATE RAINMAKERŠ GUIDE TO ONLINE MARKETING. (John Wiley & Sons, ISBN 0-471-47223-9).
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