RAINMAKER E-CENTRAL® FEATURES

RAINMAKER E-CENTRAL® WITH UNLIMITED MICROSITES

RAINMAKER E-CENTRAL® is the only three-in-one online marketing package designed to centralize your e-marketing and make it work better. System includes compelling lead-capture forms, plug-in content for as many websites as you have and money-saving automated drip e-mail for easy follow-up. Unlimited Rainmaker Microsites also included.

RAINMAKER E-CENTRAL® FORMS

Capture Maximum Prospects With All-Inclusive Forms!

168+ plug-in or standalone lead-capture forms to generate more prospects, and create unlimited Rainmaker Microsites:

  • NEW! Gateway Forms - Gateway forms capture the lead, then forward prospects to another web page (such as MLS home search IDX or interior web page).
  • NEW! Graphic Forms - Attention-grabbing graphic forms effectively compel prospects to enter a short-list of contact information.
  • Qualifier Forms - Extensive menu of long forms requesting prospects to enter more complete contact and interest data.
  • NEW! Microsites - Create unlimited Rainmaker Microsites or mini-websites for niche marketing proven to capture prospects at double-digit rates. Select from Graphic or Gateway forms.
  • Hot-Lead Plug-In - Turn any of your custom forms into a Rainmaker Form and launch follow-up drip e-mail automatically from any website with plug-in program.

Form Features:

  • NEW! Database Synchronization - Automatically record leads in Top Producer 7i with any Rainmaker Form.
  • NEW! Form Banners - Brand all Gateway and Graphic Forms with your own Form Banner. Now you can ‘personalize’ your Forms.
  • Automatic Form Follow-Up - All forms automatically launch follow-up Action Plan or Campaign specific to the prospect’s request.
  • NEW! User Form Follow-Up - Now you can direct the form to launch your custom User Action Plan instead of a pre-selected System Action Plan or Campaign.
  • NEW! Form Popularity Report - Tracks top-performing forms system wide. Essential to maximize results from your own websites.
  • NEW! Form Conversion Reports - Tracks conversion rates for all your personalized forms.
  • Required Fields - You control which fields prospects are required to enter before submitting the form.
  • Database Update - New prospects are automatically registered into your Rainmaker Contact database.
  • NEW! Form History - Records all form requests from prospect in Contact’s Form History.
  • Lead E-Mail - You are immediately notified by e-mail when prospects submit forms.

RAINMAKER E-CENTRAL® CONTENT

Take Your Consumer Website Content To The Next Level:

875+ pages of consumer content to add to as many websites as you have:

  • Personal Banner - Your custom banner appears over every web page to tie-in content to your core website seamlessly. Same branded banner can also be inserted above all your e-mails or forms if you wish.
  • NEW! Additional Banners - You can also have different banners (additional set-up charge) -- one for website content, one for e-mails, one for forms. Popular for framed websites, unique e-mail positioning strategy and Rainmaker Mircrosites.
  • Fresh Content - Both e-Newsletters change automatically every month and e-Tips and e-Quotes change weekly on your websites. websites.
  • Free OffersOver 140+ unique offer graphics and user-friendly web icons maximize prospect capture, and can link to response forms for automatic follow-up.
  • Rotating Offers - Different response offers rotate with each visitor's click on content pages to guarantee prospects "stick" to your site and return to see new information.
  • Control Your Subjects - All subject sections (buying, selling, financing, relocating, homeowning, first-time buyers) can be turned on or off to target niche markets and differentiate your services. You're in control.
  • Custom Colors - Change the color scheme of content pages and forms so they complement your existing website.
  • Custom Navigation - Modify your own custom links anytime to cross-link from system content to popular pages on your website, such as your listings and services.

Featured Website Content:

  • Two Monthly e-Newsletters - RAINMAKER E-CENTRAL® is the only system that provides two professionally written monthly newsletters: e-Newsletter targets active buyer and seller prospects; e-HomeNews cultivates homeowners with stories about "home management."
  • Content, Content, Content - OOver 875+ pages of high-impact website content professionally written and designed are easily plugged into as many websites as you own. Comprehensive website content is intuitively organized by subject: buying, selling, financing, relocating, homeowning, and first-time buyers.
  • E-Reports - O Over 60+ ready to use FREE e-Reports cover every subject. Tip: Easily add links to e-Reports into your e-mails to drive more traffic to your site.
  • E-FAQs - Hundreds of new Q&A articles covering buying, selling, financing, relocating, homeowning and buying a home for the first-time all organized by subject.
  • E-Tips & E-Quotes - An essential subject-related tip and quote changes every week on your website and can also be sent by HTML e-mail.
  • Printed Reports (optional) - Capture prospects' accurate street address by offering 18 printed reports to be delivered by postal mail (3 titles in each of 6 subjects). Printed Report Pack (100 reports: 5 copies each of 18 reports, plus 10 bonus copies of one report) sold separately. (List of Printed Reports)

RAINMAKER E-CENTRAL® E-MAIL

800+ ready-to-send HTML and text e-mails in 100+ Action Plans & Campaigns that you can customize to maximize prospect conversion:

Take Your Automated E-Mail To The Next Level:

  • Add contacts individually or import groups from your desktop database anytime.
  • Merge prospect's personal data into e-mails for maximum personalization.
  • Manage "opt-outs" and "undeliverables" automatically.
  • Change contact preferences to manually opt-out yourself.
  • Send e-mail blasts to all contacts or selected groups with a few clicks.
  • Add customized signatures to any Action Plan or Campaign.
  • Turn ordinary text e-mails into attention-grabbing messages with easy Editor Wizard.
  • NEW! Search contacts easily with quick and advanced search options for total flexibility.
  • NEW! Export all contacts or selected subgroups.
  • NEW! Quick Import has never been easier. To send automated e-mail, now all you need is: FirstName, LastName and E-mail.
  • NEW! Find out which System Action Plans and Campaigns have the highest click-through rates with your Top Rated System Action Plan and Campaign reports.

Featured Automated "Drip" E-Mail:

  • Action Plans & Campaigns - 100+ ready-made e-mail Action Plans and Campaigns that meet your marketing objectives for lead generation, prospect follow-up and long-term contact intuitively grouped in six subjects: buying, selling, financing, relocating, homeowning, first-time buyers.
  • E-Letters - Over 375+ ready-to-use text e-mails intuitively organized by target prospect groups you can use "as is" or customize and save.
  • E-Library - 20 pre-written one-off e-mails ready to use or edit as you wish. Save your own "first response" e-mails here to re-use anytime.
  • E-Courses - Two terrific follow-up "classes" with 10 lessons each for buyers or sellers in tutorial style. Send one-a-day for 10 days or once-a-week or once-a-month -- it's up to you.
  • E-Tips - Response-creating HTML "designer" e-mail with savvy inside tips for every subject delivered right to your best prospects' inboxes automatically.
  • E-Quotes - Unique sayings of real estate wisdom in HTML e-mail are ready to send on any subject to make your prospect follow-up a snap.
  • E-Kits - Five comprehensive e-Kits that enhance your e-mails with content and quality graphics. Never send a costly printed package again!
  • E-Brochures - Over 60 designer e-Brochures covering every subject.

  • Link Installation Guides - Easy to use roadmaps for many of the most popular website providers. The possibilities are endless but we’ve included our suggestions to give you a jumpstart.
  • User Guide - 43 pages of easy-to-use help, available 24/7 to answer all your questions. E-mail and phone support are always available Monday-Friday from 9 a.m.-6 p.m. (Eastern Time).




Gooder Group
E-mail: Leads@GooderGroup.com  · www.GooderGroup.com
Tel: (703) 698-7750 . Fax: (703) 698-8597
GOODER GROUP®
2724 Dorr Avenue, Suite 103
Fairfax, Va 22031-4901

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